Analysis of Facebook User Data and Marketing Advantages and Disadvantages

As we all know, Facebook reigns supreme when it comes to social networking and is without a doubt the most popular social media platform, with 60.6% of internet users using Facebook, which is almost two-thirds of everyone on the internet. As long as you are a marketer, you need to have a budget dedicated to Facebook. It doesn't matter if the budget is insufficient, you can choose our FBTasker to get the data you want.

Facebook basic situation statistics

1. Facebook introduced $2.807 billion in revenue in 2020 and $21.08 in 2019, a 33% year-over-year increase.

2. In 2020, Facebook's revenue was $2.807 billion.

3. Facebook has 2.8 billion monthly active users (MAU).

4. Facebook has 1.84 billion daily active users (DAU).

Facebook usage statistics

1. 400 new users sign up to Facebook every minute.

2. 88% of all Facebook users access it from a mobile device. In the US, the figure reaches 68%.

3. Facebook engagement is 18%, with higher engagement on Thursdays and Fridays.

4. People seeking entertainment accounted for 33% of usage, news accounted for 23%, following brands accounted for 17%, professional network enhancement accounted for 11%, and other users accounted for 6%.

Facebook User Demographics

1. 64% of adults aged 65 to 50 use Facebook.

2. Facebook has 54% female users compared to 46% male users.

3. 2015 data shows that 71% of American teens are active on Facebook, while only 51% of teens are active on Facebook in 2020.

4. The percentage of U.S. teen users is said to have been declining over the years. Globally, 15.9% of Facebook users are in Europe, 10.1% in the US, and 41.5% in Asia Pacific.

5.74% of high earners use Facebook to find diversified products to buy. The high-income category includes those earning at least $75,000 a month.

Facebook Marketing Statistics

1. In 2021, 87.1% of US marketers will use Facebook. 900,000 small businesses use the platform for marketing.

2.44% of users admit that their shopping behavior is influenced by Facebook.

3. 87.1% of US marketers will use Facebook in 2021. 900,000 small businesses use the platform for marketing.

Facebook Ads Statistics

1. 26% of Facebook users who clicked on an ad said they made a purchase.

2. A Facebook user is likely to click on 11 ads per month.

3. Mobile phones account for 94% of all devices used for advertising. In the second quarter of 2020, Facebook received 94% of its ad revenue from mobile ads.

1) Marketing advantages

Large user base: So far, Facebook has 2.4 billion users around the world, which means that nearly one-third of the people on the planet are using Facebook. Any product can find your target audience here.

Strong sociality: Facebook is basically a real-name social networking site with strong user stickiness. Users are highly labelled, similar users are easy to gather into groups, and information flows between similar groups more frequently, and some highly disseminated information is likely to cause explosive dissemination.

Diversity of content: You can post text, pictures, videos and even live broadcasts. High-quality short video content will quickly spread on Facebook.

Suitable for advertising: It is currently the best advertising channel other than Google. Facebook has more than 2 billion users around the world, and their information, personal preferences and shopping history have become the most powerful database, and have become the core of Facebook customer promotion. weapon. According to the user's age / gender / location / hobbies / brand stickiness / income, etc., we can carry out accurate user advertising.

2) Marketing Disadvantages

Higher costs and lower ROI: As the frequency of content updates increases, the effective coverage rate of users will be greatly reduced, so it is necessary to continuously invest money to show it to more users.

Low differentiation: If you don’t know your buying user audience at all, it is difficult for you to accurately target the right users.

As long as you've used FBTasker, there is no marketing disadvantage here on Facebook, trust me.